By Akin [email protected]
To get the most out of your internet marketing campaign, don’t forget to take advantage of opportunities in the real world. Don’t just promote your web site online. Face to face encounters, business cards, flyers and other physical ads, can all bring more traffic to your website. Talk to friends and family and see if they can help.
When marketing on the internet for a particular audience, be careful to post advertisements on the appropriate website. For example, while an ad for front-row baseball stadium tickets is surely a good fit for a site such as espn.com, placing the webpage ad on gerber.com is not such a great idea.
Do not put any type of flashy introduction on your website. This is just too much, and it is really not needed. It can make the customer click off your page fast, and you could lose out on a nice sale or lead. Simple is best so that the customer can quickly find what they need and move on.
In internet marketing, visibility is key to getting the most customers. If you put key words in your hyperlinks, you will get more visibility. When you put keywords that people will search for in your hyperlinks, your search engine visibility increases dramatically, which gives you the opportunity to market to a wider audience.
Never think too highly of the website you created, because it will skew your overall business perspective. Everyone takes pride in something they’ve accomplished and in something they’ve built, but what you need are impartial parties to view your site in order to tell you if it’s a good-looking site or not.
The description tag not only supplies keywords for Google page ranking, but it also catches the interest of the person searching. Make sure every page on your site has a clear, concise, and interesting description that will entice people to click through. You work so hard on making the content worth reading, show it through your description!
Use press releases to market your business online. From new products to new corporate digs to new personnel, press releases can inspire journalists to mention your business in either online or off-line publications, and you may even end up being mentioned on big time new sites, such as Google News. Some inbound links from other websites are an added bonus.
If you’re an established business owner just getting started with marketing on the Internet, try sending out press releases. You can even have experienced writers create them for you to take the mystery out of it. There are plenty of Web sites that will distribute your press releases for free, and many media outlets that glean information from press releases, so it’s a tactic worth trying to raise your visibility on the Internet.
Make sure your company is easy to find. Place your telephone number on the contact page. Sometimes when a customer is shopping, they want an immediate answer and will not take the time to wait for an email. By having your number listed, you are making it easy for a potential customer to contact you.
Now that you have a few tips to follow when it comes to Internet marketing you should incorporate them right away. The sooner you start properly marketing your business the sooner you will be able to get the traffic you need to really have your business thrive and be the greatest success it can be.
Compiled by Akin Fadeyi
Compiled by; Akin Fadeyi @ B.F.I.R – Tampa, Fl